January 2024 – Innovotiq

It is not very often that we find ourselves in a website that makes us go “Wow! That is just tailor made for me” and moves us to click through. Have you wondered how some websites tend to have that effect on people? You might have probably heard of how content is king. Let me introduce you to the most important piece on the board, “website copy- the queen”. A website copy is the collection of “core” text in your website that defines and markets the content to your audience. Not convinced? Here are a few reasons why writing a website copy using a good content writer is important.

A good copy is the science of persuasion in itself:

Have you ever found yourself reciting a brand’s slogan or felt motivated to buy a product for its inspiring catchphrase? Well, there is the perfect example for good copy writing.
The aim of a copy is to introduce a new idea of the brand to the people with the intension of making a sale or prompt them to take action. That is the reason they are found almost everywhere- in websites, ads, brochures, flyers etc.

It projects your brand image:

Websites are the first points of contacts of a brand with its customers. But if you think you are safely on track to success with just a high quality website, think again. Because what is a website worth if it doesn’t have direction. What is your brand philosophy? How much do you value your customers? What do your previous clients say about you? A good website copy answers all these important questions and some more to give your brand a fighting chance in a tough world.

It boosts your website’s SEO and User experience:

As you may know, SEO is important to get organic traffic to your website. Your ranking depends on the quality of your content and how effectively you have used keywords. A well written website copy that is in line with the website copy guidelines would surely have quality content, well researched keywords and effectively used keywords. It also ensures users find the content they are looking for easily by guiding them to relevant information thus providing an excellent user experience.
The sheer number of websites that come to your mind while reading this blog is evidence enough of the role website copy has played in elevating businesses. So when are you getting yours?

It is said that Design is the silent ambassador of your brand, and rightly so. A design reflects how a brand does its business, a portrayal of how your potential customers and clients can view and feel about it. It just a matter of a few seconds before a person decides whether or not to interact with your website. So it can be said, without much deliberation, that a good design is particularly important for websites which act as the modern day storefronts and in many cases, the first or perhaps the only point of contact for a business with its audience. But there shan’t be any conclusions without due deliberations, shall it? So let us start with,

What exactly do you mean by a good website design?

Ask a few web designers this question and there is a good chance that you will get a variety of answers. If you consolidate them though, they essentially tell:

• A Good Design makes a website user friendly and easily comprehensible.
• It makes a visit to the website useful- to the point without much distractions.
• Scores a few points on aesthetics by integrating website design best practices.

What does a well-designed website do for your business?

It is a brave new world out there and people make bold choices every day, most of them online.

First impression is everything!

Which is why a visually pleasing website will give a positive first impression and encourage people to continue interacting with your business. It may take weeks to design a website, but only one chink to break the armor. Don’t let that be something as vital as a good web design.

Pictures speak louder than words!

It shouldn’t come as a surprise that the images in a website define the website. Strong visuals laid in a contrastingly smooth and organized design give a tone of legitimacy to a website. It can be a huge bonus, especially if you are into sales, as it promotes a sense of trust in your brand.

Your brand is yours to brand!

Websites have made it easy for anyone to know about a company or a brand with a simple search. A good website conveys all the information about your product/service in an engaging way. What’s more, you can tell your own brand story.

Take the mobile world by storm!

A modern, responsive web design is a one stop solution to tap into the potential of the growing mobile market space.

The concept of a good website design may have its fair share of dreamers, but the fact that a good web design that follows best practices is bound to succeed remains undisputed.

Month: January 2024

Why Your Website Copy Is Important

Why Good Website Design Matters for Every Business

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